FOR IMMEDIATE RELEASE

Atlanta, GA — January 2026 — SVTV Network Inc., an award-winning multi-platform media company and operator of the SVTV+ streaming platform, today announced the official launch of Amplified, a premium e-commerce and lifestyle brand designed to elevate designers, athletes, creators, and cultural leaders from underrepresented and marginalized communities.

Amplified represents a strategic expansion of SVTV Network’s mission to move beyond visibility and into economic empowerment, ownership, and long-term wealth creation. The brand will feature curated apparel, merchandise, limited-edition collaborations, and creator-driven product lines that allow talent to monetize their influence while retaining creative and financial equity.

“Amplified is about ownership and legacy, not just exposure,” said Tamara Sheri Johnson, Founder and CEO of SVTV Network Inc. “For too long, marginalized communities have powered culture without benefiting from it. Amplified was built to change that—by creating a premium platform where our voices don’t just sell products, they build brands, equity, and generational opportunity.”

A Brand Built at the Intersection of Culture, Commerce, and Community

Amplified is positioned as a luxury-meets-purpose lifestyle brand, spotlighting bold storytelling, high-quality design, and authentic representation. Each collection and collaboration is rooted in the lived experiences of its creators—ranging from independent filmmakers and digital creators to women athletes, NIL partners, and cultural changemakers.

Key offerings include:

• Premium apparel and lifestyle merchandise
• Creator-led capsule collections
• Athlete and NIL-driven brand collaborations
• Limited-edition drops tied to SVTV+ programming and campaigns
• Revenue-share opportunities for participating creators and partners

Seamlessly Integrated With the SVTV+ Ecosystem

Amplified is fully integrated into the SVTV+ streaming ecosystem, allowing creators and athletes to extend their storytelling beyond the screen. Through this integration, creators can directly convert audience engagement into product sales, brand partnerships, and recurring revenue streams—without relying on traditional retail gatekeepers.

This integration enables:

• Cross-promotion through SVTV+ FAST channels and on-demand content
• Direct-to-consumer sales tied to programming and live events
• Data-driven audience insights to support creator growth
• Sustainable monetization beyond advertising alone

“Media alone doesn’t close economic gaps,” Johnson added. “Commerce completes the cycle. Amplified ensures that the stories we tell on SVTV+ translate into real ownership and financial opportunity for the people behind them.”

Redefining What a Media Company Can Be

The launch of Amplified underscores SVTV Network Inc.’s evolution from a content distributor into a full-scale media, technology, and commerce ecosystem. By combining streaming, SaaS infrastructure, advertising, NIL programs, and e-commerce, SVTV Network is building an integrated model designed to support creators at every stage of their journey.

Amplified will roll out in phases throughout 2026, beginning with curated collections and expanding into broader lifestyle categories and brand collaborations aligned with SVTV Network’s inclusive mission.

For more information, visit www.svtvnetwork.com or contact partnerships@svtvnetwork.com.

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